BENNETON INCLUDDING EVERYONE ELSE ON THIS EARTH HAS A FAVORITE ANIMAL IN THE WORLD. NO MATTER WHAT YOU ARE YOU WILL ALWAYS HAVE A CLOSE CONNECTION AND WARM FEELING FOR A CERTIN ANIMAL. BENETTON ADVERTISING ANIMALS WAS A GOOD IDEA. PEOPLE WOULD CONNECT WITH THE COLORS OF THEIR FAVORITE ANIMALS THROUGH THEIR FAVORITE BRAND WHICH MADE A CLOSE CONNECTION WITH THEIR AUDIENCE. THE COLORS WITHIN THE ZEBRA AND COCKATOO STAND TOGETHER DOPE.